Launching

2024

Client

RuNam

Services

Jamstack Corporate Website
UX Content
UI/UX Design
Website Development

Alchemy of

The mouche - dragon

Set around a large lacquer table in the heart of a fast and ever-changing city.

Friends gather, fingers wrapped around cups of coffee - minds adrift into far depths of their memories.

With as few "Ru" extracts; lullabies and tales; a swift dash of childhood stories; transformations of various insects and reptilian beings; truly natures wonders. Stir well with spontaneous and undying inspirations:

Dreams, Hybrid Creatures, Organic Snarls, Swarming Streets,

Traffic Under the Rain, Water and Seeds, Wild Flora,

Wisdom from East and West...

Calcinate.

Dissolve. Separate.

Conjoin. Ferment.

Distillate. Coagulate.

... And wait for the rise of the Mouch-Dragon

Endless inspiration by...

2013

RUNAM story

RuNam – established in 2013, the name is evoked by endless inspiration from Vietnamese lullabies, bringing with it the deep romance and the traditional spirit of Vietnam.

We are a high-class coffee & restaurant chain located in the center of major cities in Vietnam. RuNam’s restaurants are uniformly designed with a European style.

Likewise, each restaurant is also highlighted by its unique space angles, creating a difference and a variety of images in customers' hearts.

In addition to pride in coffee, RuNam also serves a variety of Vietnamese-European culinary quintessence, satisfying diners both in Vietnam and abroad.

A JOURNEY
TO

EMPATHIZE...

Real-life experiences open up new perspectives for us, or are an inspiration...

We have had the initial configuration of
the business's products and services.

But all that is not enough
for us to design a website
with RuNam characteristics.

CHALLENGES

For RuNam, the client's requirements were quite challenging, unlike any previous projects that JAMstack Vietnam had undertaken.

We had to devise a new approach, breaking away from the conventional website presentation for restaurants and cafes, to create a website for RuNam that offered an impression visual and brand experience.

Old Website

... MATERIALIZE

THE IDEA

Convey

Brand voice

by using brand materials

RuNam - the name is evoked by endless inspiration from Vietnamese lullabies. Our communication consistently adopts a tender, uplifting, and poetic tone, leaving a lasting impression on users.

Build and present Moodboard as a way to express our "understanding" to Customer.

MAKE A DIFFERENT

EXPERIENCE

We design a user interface that looks like a gallery, featuring high-quality images throughout the website. On the other hand, content and features (viewing menu, reservations, etc.) are personalized for the target audience, creating a seamless and emotional experience.

The RuNam menu is visually designed to connect with customers, ingeniously introducing the flavor journey featuring signature food and beverage. The menu becomes a crucial customer touchpoint when they interact with RuNam's website.

THE ELEMENTS THAT "DEFINES" Runam

Font

We employ serif fonts that exude a sense of lightheartedness and nostalgia.

Color

The website leans towards warm, golden brown tones, which exude luxury, sophistication, and perfectly reflecting the brand's identity.

Pattern

The mouche-dragon and coffee blossom motifs, recurring symbols throughout RuNam's branding. Therefore, we used these patterns to create a very unique impression for the new website, with the rise of the mouche-dragon and coffee blossoms exuding an East Asian charm.