A Dong ADG

Branding
UX Content
Interaction Design
Web Development

Project Overview

A Dong ADG is a leading enterprise supplying plastic resins in the Vietnam market. As part of the brand image innovation strategy, A Dong has cooperated with JAMstack to build a new website emphasizing eye-catching visual experiences, inspirational content, and smooth animation.

A Dong website touches users' hearts when it stands out for A Dong's style, culture, and people. Since there, it evokes the image of a plastic business that is very poetic, dynamic, and special compared to any brand in the market.

Client

A Dong ADG

Lauching

2022

Visit A Dong

Brand concept

We "breathe" into the website the breath of old Saigon with nostalgia, but it's still very modern and youthful, like the people and culture of A Dong. The overall website is a harmonious combination of lines of images, sounds, and colors of the brand, and the words are polished and strongly inspired.

Typography & color

ICIELBC CUBANO

The sans serif font is clear and easy to read.

Primary

EB Garamond

The serif font is neat and emotional.

Secondary

Trang chủ

A Dong homepage is the brand overview interface, giving users the first impression of a style separate from other plastic industry websites. Thanks to the complete and well-organized navigation system, users can easily explore other pages on the website.

story

A Dong's

Through "story-telling," we guide readers through the formation and development of A Dong ADG. The content circuit and images are carefully designed and emotionally rich, allowing readers to experience the A Dong's story as vividly as possible.

Business philosophy

JAMstack brings the core values and principles of cooperation built by A Dong ADG into the business philosophy page to help users better understand the foundation of forming a solid brand as it is today.

A Dong's culture and people

We create a library of synchronous frames in terms of proportions and styles to provide viewers with an interesting visual experience when "visiting" A Dong's workspace and activities.

Product

We plan more than 350 plastic resin codes for each product category and filter by attribute and application to help users quickly search for products according to practical needs.

Increase brand value

The website has become a vital brand foundation of A Dong ADG on digital channels, providing helpful information about the business and making an essential contribution to the branding strategy.